Fair is….creative partnerships!
Since 1905, the Arizona State Fair has been a gathering place for residents from the far corners of the state. Guests come here to enjoy the richness and diversity of communities, to honor the past, celebrate the current and explore the future. To get out of your daily routine, and immerse yourself in a wonderland of amusement right in their own backyard. The Fairgrounds, is home to Veterans Memorial Coliseum, which opened over 50 years ago and has been visited by the likes of Elvis, Presidents, Blake Shelton, the Foo Fighters and even Cher.
The Arizona State Fair is Arizona’s largest annual event. The 2022 Fair attracted more than 1.3 million people. Arizonans are ready to live that Fair life! The Arizona State Fair opens Friday, September 22, through Sunday, October 29, with 23 days of Fair life.
Partnerships with the fairgrounds come in a variety of opportunities that connect our sponsors with our community in relevant ways, building brand affinity and awareness, engagement opportunities and other promotional aspects. No matter what your company goals are, a package can be tailored to suit any sponsor’s needs. From onsite branding and exposure, to face to face interaction and digital support, let us create a customized marketing program to help you grow your business.
Our Marketing and Partnerships teams won over 12 Western Fairs Association (WFA) Achievement Awards from our successful 2022 Fair. Be a part of our award winning opportunities, like our Hensley Food pairings, where we took an existing partnership to a new level by pairing a Hensley branded beverage with a popular Fair food.